LeBron James unveiled the unreleased Nike LeBron NXT Gen “JW” colorway, a collaboration with USC star JuJu Watkins, during the Lakers’ win over the Warriors. Here’s what we know about the surprise ...

Over the years, the aesthetics of fashion in sports, particularly football, have transformed, mostly due to deals made between sports leagues and athletic wear companies. This impacted the NFL, ...

The All-Star Game is actually the culmination of an entire weekend of festivities for NBA fans. It all kicks off Friday February 13 with the Rising Stars game, live at 9 p.m. ET on Peacock, and the ...

Coach Prime passes the torch to his son.

Fanatics faces major backlash from fans over Super Bowl jersey shortages and quality issues for Patriots and Seahawks merchandise ahead of the big game.

Many people agree that college football is more than a game. It’s pageantry, it’s tradition, it’s everything for thousands of Americans. But when I think of college football, one of the first ...

Right now, Fanatics has a lot of officially licensed Super Bowl LX gear for sale, including multiple styles and colors of Nike jerseys featuring the official Super Bowl patch that will be worn on ...

The Penn State football program had a fire sale over the weekend as it looks ahead to a new era. The athletic department is ...

Jersey patches are the newest hot topic in a constantly-evolving college athletics landscape. Leagues such as the NBA, MLB ...

The NFL’s top-selling jerseys of the 2025 season highlight which players are capturing the most attention, excitement, and loyalty from fans across the league. Jersey sales often reflect more than ...

Colorado Buffaloes head coach Deion Sanders showed his options of Nike sneakers to wear during the 2026 college football season.

Nike has launched the Mercurial Vapor Vini Jr. Player Edition, marking the first exclusive boot designed for the Brazilian forward. This release acknowledges Vini Jr.‘s progression in professional ...