There’s no question that Colorado Buffaloes coach Deion Sanders likes to be stylish. This was on display when “Coach Prime” ...

LeBron James unveiled the unreleased Nike LeBron NXT Gen “JW” colorway, a collaboration with USC star JuJu Watkins, during the Lakers’ win over the Warriors. Here’s what we know about the surprise ...

Over the years, the aesthetics of fashion in sports, particularly football, have transformed, mostly due to deals made between sports leagues and athletic wear companies. This impacted the NFL, ...

The All-Star Game is actually the culmination of an entire weekend of festivities for NBA fans. It all kicks off Friday February 13 with the Rising Stars game, live at 9 p.m. ET on Peacock, and the ...

Coach Prime passes the torch to his son.

Fanatics faces major backlash from fans over Super Bowl jersey shortages and quality issues for Patriots and Seahawks merchandise ahead of the big game.

Many people agree that college football is more than a game. It’s pageantry, it’s tradition, it’s everything for thousands of Americans. But when I think of college football, one of the first ...

Licensed sports merchandise retailer Fanatics posted an apology to X on Monday over 2026 Super Bowl jerseys running out, blaming the issue on the fact that nobody predicted a Seahawks vs. Patriots ...

Right now, Fanatics has a lot of officially licensed Super Bowl LX gear for sale, including multiple styles and colors of Nike jerseys featuring the official Super Bowl patch that will be worn on ...

The Penn State football program had a fire sale over the weekend as it looks ahead to a new era. The athletic department is ...

The Oregon Ducks continue to find ways to elevate the student-athlete experience. The program’s connection to Nike has drawn ...

The NCAA has approved jersey patches for uniforms, equipment, apparel. Here's what Ohio State AD Ross Bjork said about the potential of a blue patch.