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I’m not sure of the exact moment I felt like we’d reached peak beauty microtrend, but in recent years it certainly felt like the trend carousel was going faster than ever at times. Don’t get ...

From hair growth serums to TikTok-viral blushes. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.

I love this for my bottom lash line in particular because it makes my green eyes pop.” —Jenna Rosenstein, beauty director ...

Mocha Brown IMAGE: Katrina Kaif, who is also creating a name for herself as a cosmetics entrepreneur through her brand, Kay Beauty, has launched a new collection, Smokey Brown Eyes, which ...

Finding cruelty-free beauty products is no easy feat. Trust me: I have had trouble with this ever since I became passionate about animal rights at age 14. With over a decade of experience with ...

The hair, skin and makeup we're already calling favorites Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting and writing ...

This story first appeared on Wednesday, January 8, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live ...

Every year, my job as a beauty director is to take the beauty looks that we see backstage at fashion shows and what's poppin' off on social media, funnel them into my brain, note the similarities ...

If you buy something, we may earn an affiliate commission. As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations. From Clinique’s Black ...

Back in the ’80s, being a runner wasn’t the social flex it is today. There were no smartwatches to track your running speed or heart rate, and no running groups to motivate and keep you from ...