Long-running sponsors Panasonic has announced the decision to end its partnership with the Olympic Games, citing "management ...

As the world gears up for the Summer Olympics in Paris—threatening to be one of the hottest on record—it's crucial to scrutinize the role of major sponsors like commodities giant Procter ...

The Olympics was once about amateurism. But have the modern Games become too much about sponsorship and commerciality?

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are ...

The medals were designed by a jewelry maker owned by the French luxury conglomerate, which has declined to comment on their ...

For all of our weekend roundups, go here. Airbnb Signs 9-Year Sponsorship Deal With Olympics Ahead of Tokyo Games: That Airbnb chose the Olympic Games for its first-ever global sponsorship deal ...

Japanese Olympics sponsors are canceling or scaling back booths and promotional events tied to the Tokyo 2020 Games, frustrated by “very last minute” decisions by organizers and a delay on ...

As part of a long-term partnership announced Tuesday morning, Bank of America will sponsor U.S. Soccer House during the men’s ...

From the start, Japan seized on the Olympics as a rare marketing opportunity: Tokyo’s bid touted “omotenashi”--exquisite hospitality. But sponsors have grown frustrated with what they see as ...