Luke Littler confirmed that he will take a break from darts after becoming world champion at Alexandra Palace. The 17-year-old defeated Michael van Gerwen in a historic final, but won't return to the ...

The Japanese Olympic Committee and Japanese Paralympic Committee will allow companies to sign a single joint sponsorship ...

The Japanese Olympic Committee and Japanese Paralympic Committee plan to allow companies to sign a single joint sponsorship ...

The most valuable U.S. team sponsorship during live broadcasts in 2024 belonged to the Dodgers, according to a Nielsen year-end report. The Dodgers’ jersey patch, which features team owner Guggenheim ...

The modern Olympic Games are the world’s foremost multi-sports event. They are the largest sporting celebration in terms of the number of sports on the programme, the number of athletes present and ...

Despite not playing host to any road racing, December is usually a pretty busy month here at Cyclingnews thanks to the constant washing machine spin cycle of new kit, sponsor swaps, and general ...

Rozelle concluded: “This is a new sponsorship category for our esports, and we’ll approach it thoughtfully. We’ll learn a lot along the way, and we’ll make changes if at any point this compromises the ...

Despite facing financial and governance issues, the International Boxing Association (IBA) aims to secure a spot in the 2028 Los Angeles Olympics. While acknowledging ongoing sponsorship from Russian ...

The International Boxing Association (IBA) is still taking sponsorship money from the Russian state energy supplier Gazprom but could still play a role in the 2028 Los Angeles Olympic Games ...

One of the restrictions is related to the inability to place betting sponsors on the jersey as well as Riot-produced content and broadcast. It will be down to the teams’ ability to find ways to lock ...

The Women’s Professional Leagues Limited has secured a lucrative deal for Subway to sponsor the League Cup, which Telegraph Sport understands will be worth more than £1 million from next season.

Chelsea are reportedly close to making a deal for a front-of-shirt sponsor. / IMAGO / Visionhaus Chelsea are close to completing a deal, and could soon announce a new front of shirt sponsor ...