Elizabeth Arnold and Samantha Stelman of BRG discuss considerations for retailers implementing AI, with a focus on the ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

OPM's new performance management guidance looks to refine how federal agencies tackle employee performance, but to reach its ...

OPM’s new performance management rules aim to end inflated ratings and eliminate pass-fail systems—but do they go too far in prescribing a one-size-fits-all approach?

Examples of Concurrent Control in Management. Concurrent control is a management technique used to monitor processes and behaviors to ensure they conform to regulations and standards. The ...

Key performance objectives for your employees should be measurable. For example, the employee must achieve a sales goal in terms of dollar amounts or new customers. Objectives should be based on a ...

Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand by Kimberly Smith Brand Management Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a ...