The bowl tie-ins are becoming elaborate, with everything from mayo baths to edible Pop-Tart mascots making the silliness more and more commonplace. After Illinois won the Cheez-It Citrus Bowl? Coach ...

The Pop-Tarts Bowl trophy is headed to Ames, and while the breakfast pastry is sweet, the giant edible version of the treat tasted even sweeter after another come-from-behind, dramatic win for Iowa ...

The Pop-Tarts Bowl trophy is headed to Ames, and while the breakfast pastry is sweet, the giant edible version of the treat tasted even sweeter after another come-from-behind, dramatic win for ...