The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...
It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...
The 19th-ranked Cyclones celebrated a win in the Pop-Tarts Bowl, beating No. 16 Miami 42-41. Their latest victory finished off one of the most successful seasons in school history. In the lead-up ...