The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college football's bowl season.

So in partnership with GE Appliances, the championship trophy for this year’s Pop-Tarts Bowl is a functioning one: It has its own built-in toaster. Like the edible mascot, the trophy a ...

Wildcats coach Chris Klieman received a Gatorade bath. Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game's Most Valuable ...