In this edition of BrandWagon AdTalk, Pankaj Malani from OML breaks down the creative strategy behind Motorola's viral print ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

An advert from the World Wildlife Fund’s recent ‘Prescription for Nature’ out-of-home (OOH) advertising campaign has earned a ...

Advisory and tax services company PwC has unveiled a refreshed global brand identity, supported by a new advertising campaign ...

While many publishers race to go fully digital, the South China Morning Post (SCMP) is standing by print — and it’s paying ...

NEW ORLEANS, LA, UNITED STATES, April 30, 2025 /EINPresswire.com/ -- In a rapidly evolving media landscape, emotional advertising continues to demonstrate measurable impact across all marketing ...

In a landmark ruling that strengthens the regulatory powers of the Advertising Regulatory Council of Nigeria (ARCON), Federal ...

A recent out-of-home (OOH) advert from the World Wildlife Fund’s ‘Prescription for Nature’ campaign has earned a rare 5-Star Rating from creative effectiveness platform System1, placing it among the t ...

Engagement is the new reach, say experts about FMCG's new playbook as brands seek to resonate with audiences on a deeper ...

The campaign aims to contrast these gamified coin incentives with direct cashback, which the company frames as a more ...

Heriot-Watt University Dubai’s Dr. Stavroula Kalogeras on how transmedia storytelling is transforming outdoor advertising.

Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., and one of India's fastest-growing names in wood ...