Coachella enlisted Travis Scott to "Design the Desert," which basically means building a silly marketing activation.

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

While it may not quite be time to ditch your winter jackets and thick boots for airy tank tops and comfy walking sandals, ...

Aniette UdohAnietie Udoh, Divisional Director of Marketing at MARKETING EDGE Publications Ltd, has been shortlisted for the prestigious Native Advertising Marketer of the Year award at the 2025 Native ...

It may be a French icon but the Renault 5 has been donning the Union Jack at one UK dealership as part of a cheeky ...

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice.

Advertising watchdog said Dodge, Jeep and Ram adverts were misleading because the brands relied on parts not produced in the ...

For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience.

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

Le Creuset turned 100, and to celebrate, it released a new cookware collection in a hue inspired by its original color, Flame ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...