A drive-thru coffee shop with a little lobby area, Cuppy’s Coffee & More in Wheatland, is in the process of rebranding.

The Steamboat Classic road race has announced a rebrand and landed a national 4-mile championship road race as it goes to ...

With a marching band, NFL cheerleaders and costumed Mardi Gras krewe members, New Orleans unveiled a new brand for its Louis ...

The Magic Valley Basketball Club has been renamed the Mountain West Basketball Academy. The goal behind this rebranding was ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The company has secured contracts worth $1.7M for a recently acquired AI-powered advertising business in its portfolio.

Opinion - Liberia, often remembered for its turbulent past, holds the promise of a prosperous future. It's time for Liberia to reclaim its narrative and reintroduce itself to the world as the Jewel of ...

Along with center Brittney Griner’s move from the Phoenix Mercury to the Atlanta Dream, the biggest move of the WNBA offseason was a three-team deal that sent guard Jewell Loyd to the Las Vegas Aces ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

In response to an executive order from West Virginia's new governor, Patrick Morrisey, WVU closed its Division of Diversity, Equity and Inclusion. Implementation began on Thursday, WVU told. Word of ...

How do we expect more people to join the accounting profession if we don't brand it properly?