The Magic Valley Basketball Club has been renamed the Mountain West Basketball Academy. The goal behind this rebranding was ...

Ashland's Heartland Home may have closed its doors in 2009, but soon, the Ashland County-West Holmes Career Center will pay ...

How do we expect more people to join the accounting profession if we don't brand it properly?

Sentara Health announced this week that 18 Velocity Urgent Care Centers in Virginia will be re-branded as Sentara Urgent Care ...

The company has secured contracts worth $1.7M for a recently acquired AI-powered advertising business in its portfolio.

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

Headlines would have you believe that, given all the other problems the world faces, ESG investing is in decline. Between a ...

The change in name and updated logos, signs and more, represent a shift away from having a similar look and feel to many ...

Liberia, often remembered for its turbulent past, holds the promise of a prosperous future. It’s time for Liberia to reclaim its narrative and reintroduce itself to the world as the Jewel of Africa— a ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

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The private university threw a party to celebrate the rebranding at its new Dyson Center, a student hub that opened last fall ...