In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Xbox reveals new details about the November 2024 console update, including new and upgraded features for Xbox One and Xbox ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...

Microsoft Gaming CEO Phil Spencer has confirmed plans to develop an Xbox handheld console, aiming to compete in the mobile ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

Microsoft Gaming CEO Phil Spencer has confirmed that an Xbox handheld gaming console is in development, although it remains ...