CLSA predicts Zee Entertainment's share price could double in 2 years due to strong ad revenue growth. Discover the key ...
Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to keep pace. The latest global ...
One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...
With IPL 2025 set to kick off on March 22, advertising revenues are projected to reach Rs 6,000-7,000 crore across TV, ...
SABC's financial crisis deepens as it struggles with a decades-old funding model, risking its survival in a rapidly evolving ...
The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...
Indian antitrust body raids global ad giants in Mumbai, New Delhi, Gurugram amid price collusion probe after Disney-Reliance ...
Officers of the Competition Commission of India (CCI) searched around 10 locations after it initiated a case against the agencies and top broadcasters ...
Shekhar Khosla, Vice President - Marketing for Google India, shared insights into how Google is leveraging AI for ...
With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?