Santa Cruz enacts a new soda tax, defying a 2018 statewide ban. The tax, effective Thursday, charges 2 cents per ounce on ...

On Thursday, hundreds of people took to the streets of Santa Cruz, as well as San Lorenzo park for May Day events. May 1 ...

SANTA CRUZ, Calif. (KION) -- Eight free concerts are coming to the Santa Cruz Wharf this summer, starting May 13. The Tuesday ...

Plans are underway to bring a new gravity-defying ride to the Santa Cruz Beach Boardwalk. Here's what we know about the new Vertigo 360.

Santa Cruz Main Beach is also known as Boardwalk Beach since it stretches the length of the Santa Cruz Beach Boardwalk. In the summer, it's one of the busiest beaches in Santa Cruz thanks to its ...

The Santa Cruz Wharf dining and shopping district sits on the water of a nearly 100-year-old wharf and features all those gifts that coworkers and family members expect you to bring back ...

“While we do want to focus on trying to get Capitola and Santa Cruz maybe to be the first two,” Cummings said, “we really want Capitola, Santa Cruz, Watsonville, Scotts Valley and then we ...

As the City of Santa Cruz pushes to get more local businesses and residents into the downtown area, some business owners say ...