Soccer club PSG is launching an experiential pop-up in London, with cultural programming and events, to boost its brand equity off the pitch.

The Seven Hills Kit replaces the Canvas Kit from the past two seasons and will be worn as the club’s secondary uniform.

Son Heung-min joining LAFC was one of the biggest MLS moves in recent history, and the former Tottenham star's new jersey for the 2026-27 season is now available.

A century-old Denver landmark that once drew generations of outdoor enthusiasts through its doors may soon begin a new chapter, as Seattle-based outdoor gear and apparel retailer evo has expressed ...

New kits celebrate music, culture, and community as all 30 clubs reveal fresh designs February 10–11 NEW YORK (Feb. 10, 2026) – Ahead of the 2026 MLS season kicking off February 21, adidas and all 30 ...

Eddie Bauer LLC filed for Chapter 11 bankruptcy protection on Monday and hopes to sell about 200 of its namesake outdoor sportswear stores in the United States and Canada, blaming declining sales and ...

CardVault by Tom Brady opened its largest and first flagship location across from Oracle Park in San Francisco, blending ...

Michael Hitchcock scanned ProRel Soccer Shop for the perfect spot to showcase the striking teal, blue and black jerseys of ...

Kansas City is already feeling the buzz of the 2026 World Cup, and local soccer shops say fans are starting to gear up early.

Every month, Walmart launches new products. Whether you want to get a Valentine gift for the foodie in your life or stock ...

Polymarket is opening a free grocery store in New York City and donating $1M to tackle food insecurity, taking its crypto ...

Preliminary and knockout stages will be held in New York, St. Louis, Nashville, Columbus, San Diego and San Jose, with the ...