Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
Starbucks CEO looks to reviving company’s ‘coffeehouse vibes,’ WSJ says
CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...
Hosted on MSN23d
Starbucks CEO says a turnaround is underway, with no timeline on the table
Starbucks CEO Brian Niccol is promising more caffeinated growth but ... Starbucks continued to decline to share guidance for sales and earnings for its current fiscal year. Niccol pulled the ...
Don’t Bet on the Starbucks (SBUX) Comeback Story Just Yet
Can the coffee giant Starbucks (SBUX) turn things around under new CEO Brian Niccol and return to positive comparable sales ...
Free Malaysia Today12h
Starbucks franchise holder’s loss triples due to boycotts
KUALA LUMPUR : Berjaya Food Bhd’s hundreds of Starbucks’ subsidiary outlets across Malaysia contributed to the company’s ...
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as it streamlines service.
The legal war on DEI begins: Missouri sues Starbucks over its diversity programs
Missouri sued Starbucks this week, alleging the chain’s push to hire and promote more people of color and women violated anti ...