Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The action genre is evolving with streaming, spectacle and savvy stars—keeping Gen Z engaged even as classic franchises age.

Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies ...

Tapestry sees growth as Coach gains younger buyers. Rising revenue, buybacks, dividends, and fair valuation make TPR stock a ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starz's separation from Lionsgate faces challenges due to brand limitations and subscriber losses. Click here to read an ...

Bango has made significant progress in developing a set of marketplace solutions that helps them and their clients own the ...