Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

The action genre is evolving with streaming, spectacle and savvy stars—keeping Gen Z engaged even as classic franchises age.

Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies ...

Starz's separation from Lionsgate faces challenges due to brand limitations and subscriber losses. Click here to read an ...

Bango has made significant progress in developing a set of marketplace solutions that helps them and their clients own the ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Moody’s downgrades Starz Entertainment's credit rating to B3, citing increased competition in the streaming industry.

Media consolidation is on hold as companies focus first on shedding non-core assets before pursuing mergers, Starz CEO Jeff ...

An OECD warning of economic damage from President Trump's tariffs has put investors on watch for progress in US trade talks.

Bleecker Street said Tuesday that it has promoted president Kent Sanderson to CEO, taking on the role previously held by ...