Take-Two CEO Strauss Zelnick recently shared some interesting thoughts on the matter: In an interview with GamesIndustry, he said it's not something to worry about because AI doesn't really exist ...

Generative AI still has to prove that it can do things better than technologies that already exist. Strauss Zelnick has chimed in on the talk of using generative AI to make video games. As ...

In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment product as he has with Grand Theft Auto 6. To maintain the excitement and anticipation ...

TL;DR: Take-Two CEO Strauss Zelnick explains that the company's strong financial position supports long game development cycles, such as the anticipated 2025 release of GTA 6, 12 years after GTA 5.

Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...

TL;DR: The release date for Grand Theft Auto VI is highly anticipated, with CEO Strauss Zelnick indicating a Fall 2025 launch. Marketing will begin a few months prior, deviating from past ...