The best mascots work because they bypass logic and focus purely on emotional connection. They make us feel something. Even ...

Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal ...

This is the ad agency that created the famous Pillsbury doughboy, Tony the Tiger, which remains Kellogg’s mascot for its frosted flakes, and of course the famous Marlboro Man. Many healthcare ...

Most of these famous mascots come with a set of rules about ... ranging from the Gorton Fisherman to Tony the Tiger to the four-fingered hand character who backs Hamburger Helper.

Tony the Tiger, Count Chocula ... But the very first cereal mascot is different than all the rest: It's simply a man, but more specifically, a Quaker man. Quaker Oats has an impressive claim ...

As the account executive for Kellogg, he played a role in bringing to life some of the world’s most iconic brands and mascots, including Frosted Flake’s Tony the Tiger (Yes, we have him to ...

Update Latest News Latest Audio Latest Free YouTube Video This Week’s Wrestling Observer Newsletter Highlights: This Week’s Wrestling Observer Newsletter Back Issue Sunday Update dave@ ...

Sara Krulwich/The New York Times She has also adapted and “Indigenized” (her word) a national touring production of the 1954 Broadway musical “Peter Pan,” adding more of Wendy and Tiger ...

The Duolingo Owl, Michelin Man, Tony the Tiger and GEICO Gecko are some of the most recognizable brand mascots today. Once primarily aimed at children, mascots have evolved into cultural icons, ...