Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

WK Kellogg and Ferrero did not immediately respond to BBC requests for comment. WK Kellogg's shares surged by more than 56% ...

An attempt to break the Guinness World Record for most cereal boxes knocked down, dominos style, fell short but nearly 10,000 ...

These once-popular cereal brands are losing their fan base fast—here’s why shoppers are ditching their bowls and looking ...

The national champions of college hockey have teamed up with Kellogg’s Frosted Flakes for a special celebration. And a cereal keepsake fit for champs. Western Michigan University athletics and Kellogg ...

Tony Hawk details the re-release of Tony Hawk's Pro Skater 3 + 4, along with the growing international popularity of skateboarding in this one-on-one interview.

Tony Hawk’s been skating professionally for more than 40 years, and he doesn’t mind his fans being nostalgic for earlier ...

channeling Tony the Tiger's energy on virtual ramps. To commemorate the collaboration, limited-edition skateboards will be released for five lucky fans*. Complementing this release are exclusive Tony ...

From the streets to the ramps, and to your bowl of cereal, these two are turning up the heat in the skateboarding and gaming worlds with their latest collaboration. "I've been a fan of Tony the Tiger ...

Clarke’s is the anti-museum museum—a gloriously chaotic celebration of American childhood where every corner, shelf, and ceiling space bursts with colorful reminders of simpler days.