I t’s hard to imagine a world where cereal never existed. A world devoid of Tony the Tiger’s iconic slogan or the mischievous ...

However, Tony the Tiger was first introduced way back in 1952 as part of a group of other cereal mascots ... as the characters would actually eat each other - a little bit terrifying.

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

It’s hard to imagine a world where cereal never existed. A world devoid of Tony the Tiger’s iconic slogan or the mischievous antics of a Trix-obsessed bunny rabbit. A universe without Lucky ...