Dreams can come true. Lakers rookie Quincy Olivare went from getting jerseys signed by Stephen Curry as a kid to landing a ...

Hanna and Haley Cavinder signed an exclusive NIL deal with Under Armour, which has a net valuation of $3.55 billion, in July.

Under Armour is expanding its global footprint through athlete endorsements, such as Stephen Curry's successful promotional ...

Stephen Curry, the Golden State Warriors star, recently celebrated by launching De'Aaron Fox's debut signature shoe, Fox 1.

You can't keep him out of action! The post Bay Area's Favorite Son Stephen Curry Steals Show at Sneaker Con Unveiling 2 New ...

Warriors star Stephen Curry made a showstopping appearance at Sneaker Con on Sunday as the convention made its way to the Bay Area.

NBA star Steph Curry shares how betting on Under Armour in 2013 turned a missed opportunity with Nike into one of the ...

Mark Jackson put that battery in Steph Curry’s back and gave him mad confidence. When Steph goes into the Hall of Fame, I ...

Mr Reani said locally Under Armour has focused on its positioning as a premium sports house and on “building brand love ...

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...