One of the best-known characters in modern advertising is returning to work. Actor Paul Marcarelli played a “Test Man” for ...

The first Super Bowl FanFest in Pittsburgh, a free event, is at capacity. Verizon is bringing a Super Bowl LIX experience to ...

Welcome to the latest edition of “Sector Spotlight,” where The Fly looks at a new industry every week and highlights its happenings. Invest ...

The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

So you’re able to extend that product to the casino side.” FanDuel sees Super Bowl pregame as better opportunity for Kick of ...

Beyoncé also had a big night, as the singer used her commercial for Verizon to announce the release ... Connor McDavid, plus ...

Created in partnership with Dentsu Creative, Dentsu X and Tag, the campaign will hyper-target fans of losing teams (and ...

DirecTV Reaches Agreement on Sunday Ticket. NFL SUNDAY TICKET Continues to be Available to Commercial. Learn about NFL Sunday ...

Verizon is bringing back the 'Can You Hear Me Now' actor Paul Marcarelli as the "Test Man" with astronaut Buzz Aldrin in a ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...