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Images of Cracker Barrel's new logo, which removed the "old timer" and barrel, recently went viral on social media, prompting huge backlash and comments from investors like Kevin O'Leary and President ...

It appears as though “Uncle Herschel” is not going anywhere and Cracker Barrel customers have, in part, President Donald Trump to thank. And Trump is not out of the picture just yet. Cracker Barrel, ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel is saying bye-bye to the barrel — at least, in the logo — and many customers aren’t happy about it. On Aug. 19, in an annoucement about its fall menu, the country-themed chain debuted a ...

Somewhere in Tallahassee, at the turn of the millennia, a young Byron Donalds stood in the parking lot of his local Cracker Barrel — then his place of employment — and contemplated the man atop the ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

The recent Cracker Barrel interior remodeling process has generated a lot of ire, and justifiably so. Rather than keep the rustic charm of a dusty old Southern kitchen where the smell of country ham ...

Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? If you guessed which crisis is not like the others ...

NEW YORK — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated ...