While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

What do you stand for? What is your personal brand? Here we look at what a personal brand is and start the discussion on how to build your very own personal brand. Copyright Mark Wolters 2020 ...

If you look at branding as a path, this insight can be transformative, allowing your organization to change direction and seek out a different and better course. Illuminating the path was what ...

Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual (e.g.

The brand sits at the center of the organization and is reflected in every aspect of the product and experience a customer has with that brand, according to Long. Brand teams must collaborate with all ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in ...

People think a brand is a logo, a website or what’s posted on social media. But “branding is your reputation. It’s a sentiment that people have when they see your name,” said Maritza ...

Most branding agencies will tell you that brand awareness is the goal and that if more people recognize your brand, you'll ...

FIGHTING FOR YOUR LIFE-BRAND. Even social media savants need to brush up on what it takes to cultivate a successful life-brand once in a while. Whether you’re an avid poster or a luddite, ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...