Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...

Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the barista got ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...