If you look at branding as a path, this insight can be transformative, allowing your organization to change direction and seek out a different and better course. Illuminating the path was what ...

In the first sense of the word, then, a brand is simply the non-generic name for a product that tells us the source of the product. A Coke is a fizzy caramel-colored soda concocted by those folks ...

The brand sits at the center of the organization and is reflected in every aspect of the product and experience a customer has with that brand, according to Long. Brand teams must collaborate with all ...

The ROI of branding — whether created during website visits, business meetings, company representatives’ communication, logos, taglines, messaging, customer services and other brand touch ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in ...

Brand publishing, simply put, is an effective process for developing a resilient brand.By regularly creating and sharing value content, you will connect with the readers, gain trust, and promote ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

We understood that the Northwell brand stands for some pretty good things. But to galvanize consumers we also defined what the brand is against — for example, clinical care that is not certified ...