The record-smashing musical has been a huge win for Donna Langley and NBCUniversal's film empire, which have proven that a movie can still be a big draw in theaters even if it goes to home entertainment early.

The highest grossing Broadway musical movie, Wicked, minted a great first seven days on PVOD with $70M, Universal reports. This is after the Jon M. Chu directed, Cynthia Erivo and Ariana Grande movie landed in homes on Dec. 31.

The remarkable box office success of “Wicked” has spilled over into its first week of release on premium on-demand (PVOD), as Universal announced on Thursday that Jon M. Chu’s musical has earned a studio record $70 million from its first week on home platforms.

Universal has revealed the impressive sales on Jon M. Chu’s Wicked premium video-on-demand release. The movie-musical earned more than $70 million in the U.S. and Canada in its first week available to watch at home, per The Hollywood Reporter.

Wicked” is “very very popular” - on the big screen, and now on video-on-demand. In a rare display of transparency for downstream revenues, Universal reported the big-budget musical adaptation has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.