Xbox continues its push beyond consoles

Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
New Xbox Campaign Confirms Microsoft’s Console Plans
In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
Microsoft is Working on a Xbox Handheld Console
Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate Nintendo's handheld success, learning from past failures. (85 characters) Introduction of handheld Xbox may expand market appeal,
New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?
The new Xbox ad campaign is confused about what an Xbox is
Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop,
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...
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Xbox Details November 2024 Console Update
Xbox reveals new details about the November 2024 console update, including new and upgraded features for Xbox One and Xbox ...
An Xbox handheld console is coming, but not so soon
Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep ...
You don't need to wait for Microsoft's handheld Xbox, you already own one
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...
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Xbox boss confirms a handheld console is in the works
so it's understandable the rumor was often disregarded since the company looks to be more interested in boosting Game Pass ...
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Xbox Update Brings Back Friend Requests And Revamps Search On Console
As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...
The Xbox Wireless Controller Drops to as Low as $34.99 Ahead of Black Friday
The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...
"We think about the Xbox platform as the Xbox console, PC and cloud. We want them to be Play Anywhere." Microsoft strives to bring more Windows PC games to Xbox …
Xbox lead and Microsoft Gaming CEO Phil Spencer recently talked about the company's commitment to multiplatform releases ...
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New Xbox Campaign Reminds People Xbox Is More Than Just The Console
In 2020, Microsoft Gaming CEO Phil Spencer said Xbox's goal is to increase the number of people playing on Xbox, but ...