Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...
Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...
Microsoft's Xbox boss upgrades rumoured gaming handheld device from a hope to an 'expectation' but says it's years away from release
Xbox head honcho Phil Spencer told Bloomberg on Tuesday that "the expectation is that we would do something” when it comes to ...
Rolling Stone1d
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
It appears that the Xbox is no longer just a box. Earlier today, the company’s official accounts ran a new 30-second ad spot, showcasing the brand’s new campaign messaging: “This is an Xbox.” To the ...
PC Magazine1d
Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
"This Is an Xbox invites people to play with Xbox across multiple devices and screens," Microsoft says in a blog post, which ...