Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The popular cereal brand teamed with Hormel on a cinnamon and bacon flavored offering, while Powerade puckers up with an ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

While the five new cereals will be available at retailers nationwide, General Mills is releasing special Walmart-exclusive ...

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

How raisins with your morning cereal could help you live longerLongtime Cinnamon Toast Crunch fans are divided by the brand's ...

Many people have a favorite cereal. Whether it is sweet cinnadust to start the day or a touch of luck before a big game, people crave those favorite flavors. This new cereal mix will have everyone ...

Try the new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal, a smoky, sweet treat only sold at Walmart.com for a limited time.

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...

M y favorite breakfast candy cereal will always be Cinnamon Toast Crunch—partly because it doesn’t taste as sugary-sweet as some others ( cough Fruity Pebbles cough ). Plus, the cinnadust-infused milk ...