Noting how digital marketing can still favor traffic over transformation, Castellanos has made optimization an art form ...

Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

Agents are being asked to emulate human users in an environment designed exclusively for humans. Agents will continue to fail ...

A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user ...

Before the start of Flyers training camp, Rick Tocchet approached Trevor Zegras about changing the narrative around the ...

This article is part of a series of special reports leading up to the 28th anniversary of INQUIRER.net on October 26, 2025.

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...