"Roux basically has free rein of the house, with supervision of course," the girl's mother LeeAnn Braun told Newsweek.

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, ...

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

The futuristic hype machine with VR goggles and Web3 buzzwords fizzled out, but a real metaverse has quietly been thriving under your noses.

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in ...

In 2019, more than four years before tween skincare trends and "Sephora kids" became a social media craze, Kimberley Ho was ...

If you don't know your "pookie" from your "brain rot," Newsweek has spoken to experts to learn the real Gen Alpha definitions ...

Bitget Research reveals 20% of Gen Z and Alpha prefer crypto-based pensions over traditional retirement systems. Transparency ...

Born between 2010 and 2024, the oldest are now 14 years old. Most of Gen Alpha have millennial parents, giving them the ...

Of the 2,000 American Gen Z workers surveyed in 2023, only 14% said that industrial work is a career they would consider.

Teenagers and their parents had better watch out. An unhealthy lifestyle in childhood has been linked to the onset of ...