Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

The “This Is an Xbox” campaign has turned some heads recently. With the gaming company continuing to push accessibility ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

For anyone paying close attention to the growing handheld gaming field, you may have seen a rumor or two over the last year ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

It’s that time of year again -- the sun sets a bit earlier, the weather is much chillier and your holiday shopping list looms ...

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate ...

Microsoft and Xbox are finally entering the handheld market. But Phil Spencer says it's not coming anytime soon. Will it be ...