A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

I n the many, many megabytes of memory used to scrawl thoughts about the Jaguar rebrand from last year, only one thing was ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

Jaguar launched the concept for a new electric car this month - Jaguar/PA Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers ...

Forsman & Bodenfors NY Group Creative Director Ivan Guerra predicts that the next big thing in the new year's marketing could ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand ...

What about Jaguar's core customers? Chris Ward mentioned that the brand doesn't mind losing its core customers because it's ...