A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Jaguar reported that their sales for 2024 continued their downwards trajectory, falling significantly from their already low 2023 numbers. Their controversial rebrand is being blamed for this, but is ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand ...

Everyone has been talking about Jaguar since its controversial rebrand video went live on YouTube a couple of weeks ago. While this campaign got caught up in fractious political debate ...

Skidding Makeover for the Ages The iconic Jaguar, once a symbol of British automotive luxury, has taken a detour so sharp ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

What about Jaguar's core customers? Chris Ward mentioned that the brand doesn't mind losing its core customers because it's ...