Louvre, Crown Jewels
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Photographer captures stylish passerby at Louvre investigation scene, creating internet sensation as authorities playfully keep the man's identity secret.
From brands and influencers to a viral "Inspector Clouseau," the world's most glamorous theft is also quickly becoming one of the year's most profitable memes.
German businessman Alexander Böcker was reading the news with his wife when she told him about a robbery at the Louvre in Paris. They soon saw an opportunity.
Boecker's AgiLo furniture lift was used in last weekend's jewel heist at the Louvre Museum in Paris, and the German company's social media post went viral.
"If you're in a hurry," read the caption on the post next to a photo of the company's lift propped outside the Louvre.
1don MSN
Inspector Clouseau? The mystery man in an AP photo after the Louvre jewel heist creates a buzz
A photo taken by an Associated Press photographer after the brazen daylight robbery at Paris' Louvre Museum is generating an online buzz.
A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.
The same day masked thieves stole millions in crown jewels from the Louvre, another French museum was robbed of 2,000 gold and silver coins.
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