In 2006 McDonald's also tried to market "Angus Burgers," replacing its normal beef with a slightly better product. That did not work either, as McDonald's fans never fully accepted it, and it lingered on the menu until 2013, but was never popular.

As McDonald's and Popeyes both promote new chicken wraps, analysts told BI that Gen Z's snack habits and the rise of GLP-1s may be driving the trend.

McDonald's is bringing back the popular Snack Wrap in July. Also, new varieties of the McMuffin breakfast sandwich were added to the menu.

After nearly a decade, McDonald's announced the return of the Snack Wrap, one of McDonald's new McCrispy Strips topped with shredded lettuce and shredded cheese, wrapped in a soft flour tortilla. They're available in either Spicy (with a habanero kick) or Ranch (with Ranch dressing and hints of garlic and onion).

The menu change marks the 50th anniversary of the Egg McMuffin's nationwide rollout. Herb Peterson, a former McDonald's franchisee in Santa Barbara, California, created the sandwich in 1971 with the aim to produce a portable version of eggs benedict.

Snack Wrap season is officially in full swing at McDonald's with the return of the popular menu item in two new flavors -- spicy and ranch.

McDonald's launched a new Spicy McMuffin menu to celebrate the beloved breakfast staple's 50th anniversary. It couldn't beat the classics.

Fast-food chains, from Popeyes to Subway, have been turning up the heat. Now McDonald’s is adding spicier items to its breakfast menu.