“When you’re going to ask for a price increase, you better make sure you have the goods and the engagement to back it up,” Netflix’s co-CEO Ted Sarandos insisted at a conference. The company has invested over $17 billion in content creation for 2024 alone.

Netflix is raising prices, a disclosure made in its fourth-quarter earnings report, which showed live events driving its biggest subscriber gain in history. Why it matters: The streaming giant bet big on its first two NFL games and a boxing match between Mike Tyson and Jake Paul in the fourth quarter — plus a new season of the scripted show "Squid Game.