There appears to be a difference in NIL strategies between these two college football giants as a major recruiting rivalry surges.

Florida’s DJ Lagway stars in a national T-Mobile campaign with NFL legends Patrick Mahomes and Rob Gronkowski. Watch the powerful ad and learn what it means for NIL.

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San Antonio this week.

This article was originally published on www.si.com/fannation/name-image-likeness as Major college football head coach admits to ‘losing locker room’ over NIL. Head coach Mike Locksley and the Maryland Terrapins compiled back-to-back eight-win seasons and three consecutive bowl wins before falling to 4-8 in 2024.

Cumberland is partnering with Opendorse to enhance its efforts surrounding name, image and likeness (NIL), providing Phoenix student-athletes the tools and resources needed to build their personal brand and capitalize on new opportunities.

It’s a massive change in our world,” UNC athletic director Darren Dunn said. “It is a significant milestone in college athletics and it means a lot more work for our staff, staying up with

Colorado Buffaloes coach Deion Sanders took the stage at Big 12 media day in Frisco, Texas on Wednesday. Coach Prime was asked about his thoughts on the current

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

USC Recruit Expected to Receive NIL Deal Worth More Than Pro Bowl Tight End originally appeared on Athlon Sports. There's no doubt that in this age of college football, the ability to hand out large name, image and likeness (NIL) contracts is what can separate some of the best teams from the worst.