Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

It's a new year, and there's a new hot stock on Wall Street—but not much to explain its sudden volatility. Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

Unity Software Inc. (NYSE:U) surged 10% fueled by hype from meme stock trader Keith Gill, but the long-term potential remain uncertain.

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company