The Galaxy S III solidified Samsung’s position as a leading maker of high-end phones, a process kickstarted by the Galaxy S and Galaxy S II in previous years. Its success, however, wasn’t as much of a surprise as that of the next phone on the list.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Samsung Galaxy S25 Ultra has the highest starting price for any slab phone these days, even more expensive than the iPhone 16 Pro Max which starts at