Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

The LIV Golf League's new CEO Scott O'Neil seems to be getting his sea legs. Named to the top spot on January 15, 2025, he ...

"The golf is who we are, but it's really about the festival around golf that makes us different," LIV Golf CEO Scott O'Neil said during a fireside chat at CONVERGE LIVE. "You can bring your family ...