Campaign Brief2d
BIG W airs ‘Toys for Joy’ spot via M&C Saatchi promoting its recycling program for toys
Toys for Joy is a recycling program for toys, and is the first of its kind in Australia. The program’s goal is to reduce ...
Campaign Brief4d
Wunan Media and AT Creative team up with KCLS and MWRC to launch ‘US is Better Without Abuse’ campaign in the Kimberley
Wunan Media and AT Creative have partnered with Kimberley Community Legal Services (KCLS) and Marninwarntikura Women’s ...
Campaign Brief4d
M&C Saatchi snares ex McCann London CD Christopher McKee for creative director role
Ex McCann London CD Christopher McKee has been appointed creative director at M&C Saatchi Melbourne, reporting to national ...
Campaign Brief7d
Twisties gives everyday Aussies a taste of luxury with social-led campaign for Twisties Caviar via Vayner Media and Mango Communications
Twisties has released its latest flavour, Twisties Caviar, designed to give fans the ultimate taste of luxury, via a 10-day social and PR campaign last month led by VaynerMedia and Mango ...
Campaign Brief7d
The Ministry for Communication & The Arts combines forces with Bureau of Everything to deliver Hawke’s a good honest Xmas campaign
The nation’s soon to be 4th favourite beer brand takes on the festive season with some Aussie home truths in a new outdoor and social campaign. Ignoring the usual cliché Christmas message trap, MCA ...
Campaign Brief7d
Merlee Jayme opens her new creative agency, Jayme Headquarters: for diversity in creativity
Jayme Headquarters is a new creative agency in the Philippines that embraces uniqueness in ideas and talent development. Founded by Merlee Jayme, a globally recognized creative leader, former Chief ...
Campaign Brief8d
Kiwi expat Malcolm Poynton set to depart global Chief Creative Officer role at Cheil Worldwide
Kiwi expat Malcolm Poynton, who made his rep earlier in his career at OMON, The Campaign Palace and Saatchi & Saatchi in Australia, has resigned as Global Chief Creative Officer at Cheil Worldwide ...
Campaign Brief8d
GamesHub celebrates Melbourne International Games Week’s 10th Birthday in social campaign
GamesHub and Melbourne International Games Week (MIGW) have joined forces to produce a new social video campaign celebrating the 10th anniversary of Asia Pacific’s premier digital games celebration.
Campaign Brief8d
Air New Zealand encourages travellers to let the magic find them in new Christmas campaign
Air New Zealand is getting into the festive spirit with the launch of ‘Let the Magic Find You This Christmas’ campaign. The campaign highlights the airline’s commitment to spreading cheer for everyone ...
Campaign Brief8d
Jetstar invites Aussies to build a Sandman this Christmas in new campaign via Thinkerbell
Jetstar is encouraging Australians to swap snow for sand this festive season with a playful new campaign called ‘Seeking Sandmates’, created by Thinkerbell in collaboration with animator and TikTok ...
Campaign Brief8d
Label Emmaüs restores meaning to second-hand gifts in ‘Christmas Backstories’ via Havas Paris
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...
Campaign Brief8d
Squid Game takes over Bondi Icebergs for ultimate game of Red Light, Green Light
This morning at Sydney’s most iconic beach, Young-Hee challenged players to the ultimate game of ‘Red Light, Green Light’ at Bondi Icebergs. Flanked by 50 Squid Game guards, the empty Icebergs pool ...