Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. Marketing automation used to mean one thing: set up some ...

Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. Marketing plans are often evaluated in leadership reviews ...

The 2026 marketing landscape isn’t just shifting; it’s evolving into a more sophisticated, cross-channel conversation. While the “email is dead” crowd continues to be proven wrong, the way consumers ...

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. Personalization is often treated like a data problem.

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. B2B marketing has always loved certainty. Clear ...

Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works. In MarTech’s “MarTechBot explains it all” feature, we pose a ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. B2B marketers usually treat Super Bowl week like ...

TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text ...

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them. How do you create brand meaning that’s algorithm-proof? By creating ...

Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with ...

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and that changes the ...

From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice. Over the last decade, I’ve watched MOps teams add more and more tools to their ...