How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The healthcare advertising landscape is undergoing seismic shifts driven by ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...