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Publicis Groupe's Cannes campaign aims to be 'useful' and prove why influencers should become a media channel.

The thorny issues of reach, audience verification and siloed measurement were top of mind as Samsung Ads launched its new ...

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CTV has moved beyond early adoption – we’re now in a new phase. With streaming habits maturing and ad-supported models gaining ground, connected TV is transforming from an emerging channel into a ...

The audio platform had already launched the service in the US and Canada.

Far from being disengaged with the state of the world, 87% of Gen Z (those born between 1995 and 2012) believe they have the ...

Donations supporting Kelly Gordon's attendance have now exceeded £3700.

Freeland was formerly executive chair at Rapp.

Advertising Vendor List The campaign was created by BBC Creative.

Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging ...

Departing CEO had some notable successes, but the company has struggled. by Gideon Spanier ...