New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

Dive Insight: Amid efforts to modernize its restaurants, Chili’s is also embracing nostalgia with a unique strategy for its newest permanent location. Known as the Scranton Branch, the Pennsylvania ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...