Sony Pictures Television is hiring a dedicated executive to guide its franchise strategy.

Sony Pictures Television has hired Disney TV exec Jennifer Rogers Doyle for the newly created position of executive vice president of franchise management. In this role, which Rogers Doyle begins effectively immediately,

The former Disney exec will oversee the franchise strategy of studio IP including "Cobra Kai," "For All Mankind" and "The Boys"

Sony Pictures Television is figuring out its franchise strategy. The company has hired Disney’s Jennifer Rogers Doyle to oversee its television franchise business as series such as Cobra Kai, The Boys and Outlander continue to eye spinoffs.